Top Story


Home >> Marketing >> Article

Micromax bags BCCI title sponsorship rights

Font Size   16
Micromax bags BCCI title sponsorship rights

Micromax has won the title sponsorship rights from the Board of Control for Cricket in India (BCCI) for matches in the 2014-15 season. The matches include all international ones played by India in the country, starting with West Indies’ tour of India in October-November 2014.

As per media reports, Micromax was the only bidder for the title sponsorship. It may be recalled that STAR India, which had secured the title sponsorship rights in October 2013, had bid a base price of Rs 2 crore per match.

The title sponsorship also extends to domestic series, including the Ranji Trophy, the Irani Cup, the Duleep Trophy, the Vijay Hazare Trophy, the Deodhar Trophy and the Raj Singh Dungarpur Trophy.



Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016