Top Story


Home >> Marketing >> Article

Micromax appoints Ashish Agrawal as CTO

Font Size   16
Micromax appoints Ashish Agrawal as CTO

India’s leading smartphone player and consumer electronics brand, Micromax Informatics Ltd., today announced the appointment of Ashish Agrawal as its new Chief Technology Officer. In this role, Agrawal will be leading the technology initiatives for Micromax to bring future technology disruptions into the market. Prior to joining Micromax, he served as the Chief Technology Officer with Sirqul where he was instrumental in creating product definition, execution and adoption of Sirqul’s suite of mobile engagement products and services.

Commenting on the appointment Vineet Taneja, CEO, Micromax Informatics Ltd said, “Micromax’s success can be clearly attributed to its ability in bringing consumer-relevant technology to the market. With his rich experience in the relevant areas at a global scale, Ashish will help us build technology platforms that will further strengthen our leadership. I am delighted to have Ashish on board with us in our exciting journey of democratizing technology.”

Agrawal is an international technology executive with 16 years of experience in Web Services, Mobile, e-Commerce, payments and large scale distributed systems. With this erudite background, he has spent 14 years in Amazon in software development, product development and technology leadership roles. While he has worked in a large evolved setup, he has also great experience in a startup context as well as he has played key roles on early stage businesses and technologies inside Amazon including Amazon Anywhere (mobile), AWS and payments. He got an opportunity to lead development of m-commerce applications for very early in his career.

At Micromax, Agrawal will be responsible for defining the vision and the direction of software services, and driving new initiatives to provide a strong impetus to brand Micromax to pursue its aim to be one of the biggest companies to bring future technology disruptions into the market.

Commenting on his new role, Ashish Agrawal said, “Micromax is at the forefront of the Indian smartphone industry and I’m looking forward to leading its technology initiatives and ensuring that the company continues to exploit and invest in key technologies for the benefit of its customers.  This is an exciting time to be joining Micromax as it enters the next phase in bringing future disruptions to the market.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems