Top Story

e4m_logo.png

Home >> Marketing >> Article

Micromax and Lowe Lintas mutually agree to part ways

19-November-2015
Font Size   16
Share
Micromax and Lowe Lintas mutually agree to part ways

Micromax and its creative partner Lowe Lintas have mutually agreed to part ways.

“Micromax and Lowe Lintas have had a wonderful relationship and this mutually beneficial partnership has built Micromax into a leading brand in India with a differentiated and strong equity with consumers. As we reviewed the way forward, we understood that we have differences in our Vision for the brand and the category and agreed that it would be best if we parted ways at this juncture.” Said 

Shubhojit Sen Chief Marketing officer Micromax.

This mutual decision marks the end of relationship of over five years between Micromax and Lowe Lintas, with numerous campaigns.

“Yes, this is true. Micromax and Lowe Lintas have shared a strong and close relationship for over 5 years, and we are particularly happy to having been a key component in their tremendous success thus far. However, our views today on various matters related to the brand are not aligned and have therefore mutually agreed to part ways. We wish them even more success going forward.” Said Naveen Gaur, President, Lowe Lintas confirming the news to exchange4media.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...