Micromax Informatics, the handset manufacturer that changed the Indian telecom dynamics and offset Nokia’s market share, revealed its new logo on March 18, 2012, during the Asia Cup - India vs. Pakistan cricket match. Micromax is the title sponsor of the tourney.
The new logo takes after the brand name’s lead letter ‘M’, that is designed to resemble a punch, and was selected through a crowd sourcing exercise. Micromax, in association with Talent House India, ran a contest for over two months, inviting entries in the virtual world and from students from over 150 colleges and design schools. According to an official release, Micromax received over 2,500 entries from over 1,500 participants from across the globe.
According to a press statement, the entry of Eric Atkins from the USA was selected as the new logo. Atkins wins a MacBook Pro.
Pratik Seal, Head, Marketing, Micromax, explained that the new logo gives the company an opportunity to present itself as a single, powerful and unified brand face to its customers around the world. “At Micromax, we value customer feedback and hence, we are glad to unveil this new logo which has been created by the fresh and young minds,” said Seal.
The ‘punch’ logo, according to him, is a true reflection of the Micromax brand “which is young, innovative, dynamic, bold, extrovert and fun.”
The company hopes to revamp the entire branding by the end of this month.
The other big news from Micromax is the launch of its tablet, the creative mandate of which was handed over to TapRoot India. Lowe Lintas is the creative agency for Micromax’ mobile handset business and ZenithOptimedia is the media agency for the company.