Top Story

e4m_logo.png

Home >> Marketing >> Article

Micro segmentation is a must in youth marketing: Aditya Swamy

13-September-2013
Font Size   16
Micro segmentation is a must in youth marketing: Aditya Swamy

Every third person in an Indian city today is a youth, as per an industry study. In around seven years, the median individual in India will be 29 years, very likely a city-dweller, making it the youngest country in the world.

With this evolving young population, the communication business is becoming tougher. Today, brands cannot neglect the value addition that this section of the society will bring in. According Aditya Swamy, EVP and Business Head, MTV India, when it comes to dealing with youth marketing, micro segmentation is a must.

Having said this, dealing with this section of the society is a tough game, Swamy added. He is of the opinion that in youth marketing, constant learning is important. “Treat criticism in the right spirit and use it as a platform of engagement. As a youth brand, honesty and care are the two filters that we use to address the young blood,” he further said.

Swamy shared his views at a round table on ‘What Youth Want’, organised by IMPACT magazine.

To know more, watch video here…
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business