Top Story

e4m_logo.png

Home >> Marketing >> Article

Micro segmentation is a must in youth marketing: Aditya Swamy

13-September-2013
Font Size   16
Share
Micro segmentation is a must in youth marketing: Aditya Swamy

Every third person in an Indian city today is a youth, as per an industry study. In around seven years, the median individual in India will be 29 years, very likely a city-dweller, making it the youngest country in the world.

With this evolving young population, the communication business is becoming tougher. Today, brands cannot neglect the value addition that this section of the society will bring in. According Aditya Swamy, EVP and Business Head, MTV India, when it comes to dealing with youth marketing, micro segmentation is a must.

Having said this, dealing with this section of the society is a tough game, Swamy added. He is of the opinion that in youth marketing, constant learning is important. “Treat criticism in the right spirit and use it as a platform of engagement. As a youth brand, honesty and care are the two filters that we use to address the young blood,” he further said.

Swamy shared his views at a round table on ‘What Youth Want’, organised by IMPACT magazine.

To know more, watch video here…
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.