Mercedes-Benz, has announced its strongest sales year ever in its history in India. By registering sales of 13,502 units in the January to December 2015 period, Mercedes-Benz also achieved its highest sales volumes in a single calendar year in India, since its inception. With a growth of 32% (January to December 2014: 10,201 units), this is also the straight third year of growth for the company in India (2013: 26%, 2014: 13%).
The luxury sedans comprising of the CLA, C-Class, E-Class and the S-Class achieved record sales volumes and grew stronger by 42%. However, the SUV portfolio comprising the GLA, GLE and GL-Class, emerged the strongest with 100% growth in the January to December 2015 period.
The company also witnessed a strong sales drive from the exclusive and top-end performance brand Mercedes-AMG and the Dream Cars portfolio, which grew by 54%. Additionally, the New Generation Cars continued its success story and remained the preferred choice among the dynamic, affluent and young Indians.
Roland Folger, Managing Director and CEO, Mercedes-Benz India commented, “Mercedes- Benz remains the clear choice of the progressive new customers and our continued success in India speaks for itself. Our unsurpassed product drive and the network expansion, supported by our comprehensive service and financial programmes, catapulted our growth despite unfavourable market conditions and a slowing economy. This growth gives us confidence for the future and hopefully with a stable business environment; we can expect the luxury segment growing steadily in the increasingly important Indian market.”
In 2015, Mercedes-Benz India also added 3 new products (GLA, CLA and the Mercedes- Maybach S 500) to its local production portfolio and doubled the production facility to become the country’s largest luxury car manufacturer. Furthermore, Mercedes-Benz increased its cumulative investment in its production facility to INR 1000 crores, the highest for any luxury car maker in India.
The launch of ‘Mercedes-Benz Certified’ created further value for the customer and provided them with an additional opportunity to own their cherished Mercedes-Benz. Mercedes-Benz Certified grew by an impressive 109% and the growth in trade-ins was even higher at 122% in the January to December 2015 period.
Mercedes-Benz Financial Services India (MBFS) played a pivotal role in supporting the sales growth of the Three Pointed Star. In 2015, every third Mercedes-Benz was sold with the support of MBFS finance offers, while every second Mercedes-Benz sold was with Mercedes-Benz insurance. Mercedes-Benz Financial has seen a strong 65% growth in customer acquisitions in 2015 due to the customized financial solutions. MBFS has been instrumental in bringing new and young customers to the brand with unique financial offerings like Star
In 2016, Mercedes-Benz will introduce 12 new products, some of which without any predecessor in India. Mercedes-Benz will also inaugurate 10 new outlets across existing and new markets. The company also plans to introduce innovative retail activities in Tier II and III markets driving the brand’s growth in such potential markets.