Top Story

e4m_logo.png

Home >> Marketing >> Article

Men in blue may shed their Sahara colours

21-June-2005
Font Size   16
Share
Men in blue may shed their Sahara colours

Sahara today seems synonymous with the Indian cricket team. Ever since it bailed out a cash-strapped BCCI during the ICC Champions Trophy at Sri Lanka in 2002, the Sahara logo has been emblazoned on the uniform of Indian cricket stars.

This might change. With Sahara's sponsorship contract coming up for renewal this November-end, several other companies have jumped into the fray - among them are Videocon, Pepsi, Bajaj and Airtel. The fight is expected to be tough, especially as Sahara seems to have lost some of its pull with BCCI bosses.

Apart from the consideration to go with anyone who can top the Sahara offer, the BCCI search is also being driven by the grudge the Board has against alleged delay in payments by Sahara. Is is learnt that BCCI is not happy with irregular payments by Sahara.

When contacted by TOI, a top Sahara official denied the allegation. “Till the contract is on, we are also on. If anything happens later, we will let you know,” he said. But that all is not well between the partners was apparent from his next remark.

He said BCCI was unnecessarily raising the issue of late payments when the Board itself was guilty of producing the bills late.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems