Bharti Airtel on May 12, 2011, introduced ‘Wave’ as the name for the new Airtel symbol. The name was crowd sourced through a six-month long online contest, which was initiated by Airtel in November 2010, inviting customers to recommend a name for the company’s new logo.
The name Wave refers to the sweeping changes that Airtel strives to bring towards enriching the lives of its 200 million plus customers in 19 countries across Asia and Africa. It is also symbolic of the ‘wave’ of progress and prosperity that brand Airtel continues to bring in the lives of its customers everyday through its products and services.
The winning entry was by Mukesh Chauhan, an engineer from Noida, Delhi NCR. Five lucky voters have also won a Samsung Galaxy Tab each.
The Airtel symbol was unveiled by Bharti Airtel as part of its new brand identity launch in November last year.