Media World Ventures Limited, an experiential marketing agency, has bagged the marketing and PR communication mandate for Gold’s Gym. The mandate was won through a multi-agency pitch.
The mandate for Media World Ventures Limited is to build a marketing strategic framework for Gold’s Gym by establishing the brand’s core values that define it globally. It will also be responsible for leveraging Gold’s Gym brand position as the leader in fitness and wellness industry.
Confirming the same, G Ramachandran, Gold’s Gym Co-founder and Director, said, “We are delighted about this association with Media World Ventures Limited and hope to reach out to our consumers with their expertise. With their assistance, we look forward to creatinga strong presence of our brand in the Indian market.”
Roshan Roddrigues, Founder and CEO, Media World Ventures Limited, said, “Gold’s Gym is a valued account for us. Our 360-degree communication approach helps the brand to reach out to the right target audience to impact the client’s business.”
Speaking on the account win, Purabi Jhaveri, Co-founder and MD, Media World Ventures Limited, said, “We are thrilled to partner with Gold’s Gym. This partnership is a testament to the strength of our ideas and our ability to create insight-driven innovative campaigns that influence behaviour and drive change.”
Media World Ventures Limited has built a successful association with Gold’s Gym and Femina Style Diva, where two finalists were selected as brand ambassadors of Gold’s Gym. They will be featured in the Gold’s Gym 2017 calendar as part of its integrated marketing campaign. The other marketing association includes partnering with a new and original fitness TV show format on a leading English channel, which will launch very soon.