Top Story

e4m_logo.png

Home >> Marketing >> Article

Media planners keenly anticipate Pitch Media BrandOmeter 2014

26-June-2014
Font Size   16
Media planners keenly anticipate Pitch Media BrandOmeter 2014

For a marketer, TV is the most alluring medium while at the same time for a media planner TV is the most fragmented and hence the most cumbersome media vehicle. Pitch Media BrandOmeter, 2014 will bring out the most qualitative analysis of media brands in the country. The unique media planning tool will be released in the month of July on the basis of survey done in collaboration with Hansa Research.

As the media planners continue to find the best permutation and combination for their brands, Pitch Media Brandometer has become an awaited media planning tool in the country. With insights and viewpoints of more than 50 stakeholders, this annual study will highlight the six critical parameters one has to keep in mind before deciding on spends. Professionalism, Innovation, Service Ability, Sales Team Knowledge, Media Delivery and Relationship are the core parameters around which all the media brands are evaluated and ranked.

The inclusion of regional media vehicles has further streamlined the positioning of these brands according to the interests and requirements of brands. According to Monica Tata, MD, HBO, “There is no qualitative analytical tool for media planners and which could rate media brands in terms of professionalism and innovation. We were only rated in terms of numbers which do not reflect the true picture all the time.”

Media organizations, their sales and client servicing team have evolved to a great extent. Clients are more specific about what they want, media brands have allowed the clients to share their creative inputs and a lot of effort goes in incorporating each of these inputs in the packaging or in the media delivery processes. Pitch Media BrandOmeter is one such media planning tool which allows investigation of qualities like service ability and professionalism in depth. Debraj Tripathy, MD, Mediacom pointed out, “Media planners need a comprehensive tool as most of these tools talk about numbers without a way ahead to deal with these numbers.”

As the media spends in the country has grown up to Rs 37,000 crore, Pitch Media BrandOmeter will bring all the media vehicles on one platter with relative scores and competitive parameters in the month of July.
 

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.