Top Story


Home >> Marketing >> Article

Media honchos at the Pitch Madison Media Advertising Outlook

Font Size   16
Media honchos at the Pitch Madison Media Advertising Outlook

Marketing, Media & Advertising industry honchos will discuss the findings of Pitch Madison Media Advertising Outlook to set a new tone for growth of the Indian media industry on February 25, 2011 in New Delhi.

Pitch, India’s leading marketing magazine from the exchange4media Group, brings out annual Pitch Madison Media Advertising Outlook. The special report, in its eighth year in a row now, tracks and analyse how and where advertising monies were spent last year, and projects the future growth. The special report aims at understanding the challenges and opportunities that lie ahead for marketers and various media vehicles –Print, TV, Radio, OOH, Internet, and Cinema.

Bringing his perspective on the latest Pitch Madison Media Advertising Outlook to be unveiled on Feb 25, Sam Balsara, Chairman and Managing Director, Madison World, said that the year 2010 has brought back confidence across mediums. “Year 2010 has indeed been a sunshine year for Indian Media, a year that made Indian media forget the dark and cloudy months in 2008-09, when advertising market took a beating, and government had to come to rescue of even this sector – thanks to advertising from ministries hawking government schemes,” Balsara said.

Besides Sam Balsara, other thought leaders of media industry who will share their vision on at the Pitch Madison Media Advertisng Outlook forum include Sanjay Gupta, CEO, Jagran Group; Rajat Sharma, Chairman and Editor-in-Chief, India TV; Mohit Beotra, Head, Brand and Media, Bharti Airtel, India and South Asia; Mr CVL Srinivas, MD, LiquidThrad APAC & Chairman, Starcom MediaVest Group, India; Raj Nayak, Founder & CEO, AIDEM; Maheshwa Peri, Publisher, Outlook; Jayant Mammen Mathew, Director, Malayala Manorama TV; Joy Chakraborty, Chief Revenue Officer-ZEEL & COO-Niche Channels, Zee Entertainment Enterprise; and CR Mallikarjundas, COO, Madison Media Infinity.

“Our study of media and advertising trends in 2010 says that both Press and TV, which together account for an overwhelming 87 per cent of ad pie, grew at phenomenonal rates and powered the Indian advertising growth. The Pitch Madison Advertising Outlook forum tries to bring more clarity on the particular trends that are gripping different mediums,” Said Amit Agnihotri, Co-founder & Director, exchange4media Group; & Editor, Pitch.

A Panel Discussion of top media CEOs will deliberate on the 'Future of Media’. The panel will explore what dimensions can be added to the traditional media like TV & Press, and how opportunities on the new media platforms like Digital & Mobile can be used to provide more engaging platforms to the marketers.

The marketing biggies will highlight on how they expect different mediums to help them execute their desired communication plan. As innovations and customized solution becomes the order of the day, marketers will also suggest how different mediums should evolve their respective ad formats to become more effective in their communication.

Besides the growth report of different mediums of media in terms of revenue and forms, the Pitch Madison Media Advertising Outlook also carries growth projections for different for each medium in the year to come. The data from this unique survey is oft quoted in media, pitch presentations, and even IPO documents filed by media companies.

Tags Sam Balsara Pitch Sanjay Gupta Mohit Beotra CVL Srinivas Raj Nayak Joy Chakraborty CR Mallikarjundas

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...