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Media honchos at the Pitch Madison Media Advertising Outlook

Media honchos at the Pitch Madison Media Advertising Outlook

Author | exchange4media News Service | Monday, Feb 21,2011 7:03 AM

Media honchos at the Pitch Madison Media Advertising Outlook

Marketing, Media & Advertising industry honchos will discuss the findings of Pitch Madison Media Advertising Outlook to set a new tone for growth of the Indian media industry on February 25, 2011 in New Delhi.

Pitch, India’s leading marketing magazine from the exchange4media Group, brings out annual Pitch Madison Media Advertising Outlook. The special report, in its eighth year in a row now, tracks and analyse how and where advertising monies were spent last year, and projects the future growth. The special report aims at understanding the challenges and opportunities that lie ahead for marketers and various media vehicles –Print, TV, Radio, OOH, Internet, and Cinema.

Bringing his perspective on the latest Pitch Madison Media Advertising Outlook to be unveiled on Feb 25, Sam Balsara, Chairman and Managing Director, Madison World, said that the year 2010 has brought back confidence across mediums. “Year 2010 has indeed been a sunshine year for Indian Media, a year that made Indian media forget the dark and cloudy months in 2008-09, when advertising market took a beating, and government had to come to rescue of even this sector – thanks to advertising from ministries hawking government schemes,” Balsara said.

Besides Sam Balsara, other thought leaders of media industry who will share their vision on at the Pitch Madison Media Advertisng Outlook forum include Sanjay Gupta, CEO, Jagran Group; Rajat Sharma, Chairman and Editor-in-Chief, India TV; Mohit Beotra, Head, Brand and Media, Bharti Airtel, India and South Asia; Mr CVL Srinivas, MD, LiquidThrad APAC & Chairman, Starcom MediaVest Group, India; Raj Nayak, Founder & CEO, AIDEM; Maheshwa Peri, Publisher, Outlook; Jayant Mammen Mathew, Director, Malayala Manorama TV; Joy Chakraborty, Chief Revenue Officer-ZEEL & COO-Niche Channels, Zee Entertainment Enterprise; and CR Mallikarjundas, COO, Madison Media Infinity.

“Our study of media and advertising trends in 2010 says that both Press and TV, which together account for an overwhelming 87 per cent of ad pie, grew at phenomenonal rates and powered the Indian advertising growth. The Pitch Madison Advertising Outlook forum tries to bring more clarity on the particular trends that are gripping different mediums,” Said Amit Agnihotri, Co-founder & Director, exchange4media Group; & Editor, Pitch.

A Panel Discussion of top media CEOs will deliberate on the 'Future of Media’. The panel will explore what dimensions can be added to the traditional media like TV & Press, and how opportunities on the new media platforms like Digital & Mobile can be used to provide more engaging platforms to the marketers.

The marketing biggies will highlight on how they expect different mediums to help them execute their desired communication plan. As innovations and customized solution becomes the order of the day, marketers will also suggest how different mediums should evolve their respective ad formats to become more effective in their communication.

Besides the growth report of different mediums of media in terms of revenue and forms, the Pitch Madison Media Advertising Outlook also carries growth projections for different for each medium in the year to come. The data from this unique survey is oft quoted in media, pitch presentations, and even IPO documents filed by media companies.

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