Top Story


Home >> Marketing >> Article

Media executives echo concern regarding GST before Union I & B Ministry

Font Size   16
Media executives echo concern regarding GST before Union I & B Ministry

A three hour-long closed-door meeting was held between senior members of the media entertainment industry and government officials on January 25 at the Union Information & Broadcasting Ministry. Apart from the secretary at I&B Ministry, three joint secretaries attended the meeting, which also saw participation from over 30 media representatives.

The meeting resulted in the communication of certain apprehensions from the industry regarding the rollout of the Goods and Services Tax (GST). It was argued that the government should keep the tax rate under GST in the low band range to avoid any adverse effect on the media. An editorial published recently in The Times of India hinted at tough times for newspapers if the tax rate was to be increased under GST.

“Worse is to come if taxes are raised under the GST regime, if the damaging two-month impact of demonetisation persists in this quarter and the next,” said the editorial. Times Group’s Managing Director Vineet Jain had tweeted shortly after calling for “zero rating GST to avoid print industry from getting sick” in the forthcoming years.

Another point of discussion was in relation to the lack of legal clarity concerning the digital space. At present, both the Ministry of Information Technology and Ministry of Information & Broadcasting maintain control over the online world.

Last year, Rajyavardhan Singh Rathore, Minister of State for Information & Broadcasting had clarified that while news came under the purview of MIB, anything that is online concerns Ministry of Information & Technology. Formulation of a regulatory body to maintain watch over the content of television channels was also brought up.

A source informed exchange4media that there is a long-standing tradition of holding such a meet since it enables dialogue between the industry and government. It was learnt that a few executives were unhappy with the lack of material benefit arising out of these conversations but the source added that it was a necessity.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions