Top Story


Home >> Marketing >> Article

Media executives echo concern regarding GST before Union I & B Ministry

Font Size   16
Media executives echo concern regarding GST before Union I & B Ministry

A three hour-long closed-door meeting was held between senior members of the media entertainment industry and government officials on January 25 at the Union Information & Broadcasting Ministry. Apart from the secretary at I&B Ministry, three joint secretaries attended the meeting, which also saw participation from over 30 media representatives.

The meeting resulted in the communication of certain apprehensions from the industry regarding the rollout of the Goods and Services Tax (GST). It was argued that the government should keep the tax rate under GST in the low band range to avoid any adverse effect on the media. An editorial published recently in The Times of India hinted at tough times for newspapers if the tax rate was to be increased under GST.

“Worse is to come if taxes are raised under the GST regime, if the damaging two-month impact of demonetisation persists in this quarter and the next,” said the editorial. Times Group’s Managing Director Vineet Jain had tweeted shortly after calling for “zero rating GST to avoid print industry from getting sick” in the forthcoming years.

Another point of discussion was in relation to the lack of legal clarity concerning the digital space. At present, both the Ministry of Information Technology and Ministry of Information & Broadcasting maintain control over the online world.

Last year, Rajyavardhan Singh Rathore, Minister of State for Information & Broadcasting had clarified that while news came under the purview of MIB, anything that is online concerns Ministry of Information & Technology. Formulation of a regulatory body to maintain watch over the content of television channels was also brought up.

A source informed exchange4media that there is a long-standing tradition of holding such a meet since it enables dialogue between the industry and government. It was learnt that a few executives were unhappy with the lack of material benefit arising out of these conversations but the source added that it was a necessity.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands