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Media ACE Awards 2016: The tough will survive: Shashi Sinha, IPGMediaBrands

12-August-2016
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Media ACE Awards 2016: The tough will survive: Shashi Sinha, IPGMediaBrands

The e4m Media ACE Awards initiative is an attempt to recognize Indian media agencies for their work and contribution to the Indian media industry. In its second year, the Media ACE Awards will specifically cater to media service brands. The award-winning work in this area will demonstrate leadership and direction that has helped in moulding the nation’s media landscape.

The Indian media industry has grown significantly over the past decade. While not much is written about it, much of the credit goes to media agencies and their professionals, whose vision has helped structure this space and its various facets through an ever-evolving landscape. Every year, media service brands employ, train and create leaders who contribute to the country’s communication industry.

This year, The Hallmark Award of the Year was presented to Shashi Sinha, CEO of IPG Mediabrands India. Shashi Sinha was appointed as CEO of IPG Mediabrands India in 2012. As the CEO, Sinha is responsible for all IPG Mediabrands entities, including Initiative, BPN, Reprise and Lodestar UM.

He was appointed Chairman of Audit Bureau of Circulations (ABC) last year. He also serves as part of the technical committee for BARC.

Speaking to exchange4media after winning the award, he said, “It feels terrific. The fact that the fraternity recognizes you is a great feeling. Anyway award, especially something like this one, gives you a good feeling. I have been on the job for three years and I am very happy with what has happened. I think Media ACE is a great idea because you are recognizing not only the work but also individuals.  We are of course very happy to receive this award but for all the youngsters, the ones under 30, who are market or digital heads,  I think it is a great idea that the people behind the work are getting recognized. It is very different from what happens in all the other awards.”

He also spoke about his pride at the number of initiatives that have been undertaken in India over the course of last year that will further help India reach global standards. When asked about what his key takeaways were from 2015, he said, “We have been doing very well.  The beauty is that we have two main agencies----Lodestar UM and Initiative, both of which are doing really well. But for me personally that is just one thing. I am very proud of this industry and we have seen a lot of initiatives last year, and I was, in some small way, part of that.  The BARC launch happened last year, which is a big move. We are in the process of launching the ABC digital ratings. So the fact that the industry is moving to global standards, be it measurement or anything else, makes me very happy, not only for my company but definitely for the industry also.”

Giving his views on what the future holds for the industry, he said, “I think there will be challenging times. Before every good time you have to put in effort. The market will be, I wouldn’t say choppy but some companies will do well while other might not. The tough will survive but the thing is to maintain the morale of the teams through the thick times. The good times everyone sees but the important thing is to maintain the morale of your teams through the bad times.”

 

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