Top Story

e4m_logo.png

Home >> Marketing >> Article

MEC India wins media mandate for Corvi LED

09-March-2017
Font Size   16
Share
MEC India wins media mandate for Corvi LED

Leading media agency MEC India has been awarded the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch.

Corvi LED, founded by Vimal Soni in 2012 with a mission to pursue efficiency in LED lighting solutions, has won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA, and the Good Design Award from Japan.

Commenting on the win, Mukti Kumaran, General Manager - West, MEC India, said, “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient."

Vimal Soni, Founder and Director, Corvi LED Light, says, “We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC.”

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)