Top Story

e4m_logo.png

Home >> Marketing >> Article

MEC India wins media mandate for Corvi LED

09-March-2017
Font Size   16
MEC India wins media mandate for Corvi LED

Leading media agency MEC India has been awarded the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch.

Corvi LED, founded by Vimal Soni in 2012 with a mission to pursue efficiency in LED lighting solutions, has won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA, and the Good Design Award from Japan.

Commenting on the win, Mukti Kumaran, General Manager - West, MEC India, said, “The LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. It is a great opportunity for us to partner with them and provide our expertise through strategic thinking and media solutions in making lighting in India more energy efficient."

Vimal Soni, Founder and Director, Corvi LED Light, says, “We are delighted to appoint MEC India as our media partners. The team understands our business and have developed a promising media strategy. We are confident that the strategy will enable us to grow in this emerging segment. We are excited to take the brand to the next level along with MEC.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign