MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies.
NMIMS Global Access SCE (NGA - SCE) is India's top distance learning institute offering certified PG Management courses. NGA - SCE offers PG Diploma, Diploma and Certificate programmes in management. Courses are designed keeping in mind the requirement of distance learning and are based on an industry relevant and updated curriculum. The wide range of programmes are approved by UGC-DEB and caters to the diverse needs of working executives, management students, fresh graduates as well as homemakers.
Commenting on the win, Mukti Kumaran, GM West, MEC India, said, “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”
Talking about the association, Rajiv Shah, Director & CEO - NMIMS Global Access, School of Continuing Education, said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”
The account will be handled by MEC’s Mumbai branch.