Media agency MEC announced the appointment of Rajesh Kumar as Chief Strategy Officer. Kumar will be based out of Gurgoan and will report to T Gangadhar, Managing Director, MEC and to Raj Gupta, Chief Strategy Officer, MEC Asia Pacific. His primary responsibility is to further strengthen MEC’s strategic product that will help drive better business outcomes for the agency’s clients.
Kumar has spent 21 years in building brands and strategic consumer marketing. His first brush with strategic brand planning started in 1996 at McCann-Erickson where he worked on brands like Reckitt Benckiser (then Reckitt & Colman), General Motors and Bridgestone Tyres. At Ogilvy, he led the planning team in Delhi, where he worked with brands like Honda cars, KFC, Max New York Life, HT Media, to name a few. He was a key contributor in instituting business daily – Mint.
At Lowe Lintas, Kumar was instrumental in creating the brand strategy for ICICI Pru Life Insurance, Idea Cellular and Will’s Lifestyle.
His last two assignments have been in the world of media – first at HT Media where he headed the Marketing for Hindustan and subsequently, at ZenithOptimedia where he was CSO.
Speaking on the appointment, T Gangadhar, MD, MEC said, "It’s great to have Rajesh at MEC. His background is ideal to what we are seeking to achieve at MEC: to further improve the robustness of our strategic recommendations. The two of us will work closely to this end.”
Speaking about his appointment, Rajesh Kumar, Chief Strategy Officer said, “A diverse portfolio of clients, the leadership team and its unique perspective and understanding of the consumer journey has drawn me to MEC. I am looking forward to adding momentum to the brands that MEC partners. Insights, ideas, innovation and implementation all have a role at different stages of the consumer’s ongoing journey that MEC maps across different categories. I am sure that planning the MEC way will accelerate growth for brands.”