MEC India, a leading media agency, has collaborated with Mercedes Benz, India’s largest luxury car brand, Qyuki – a digital multi-channel network and music maestros - AR Rahman, Shubha Mudgal, Ranjit Barot, Salim Merchant and Amit Trivedi to unveil the winner’s anthem, ‘Khushnuma’ at the Auto Expo 2016.
Having completed 20 successful years in India, Mercedes Benz is celebrating its ‘Winning’ moment this year. The anthem and its accompanying music video were premiered at the Auto Expo 2016 for an exclusive guest list, amidst a stunning line-up of cars from Mercedes Benz.
Sharing his views on this content collaboration, Kumar Sinha, National Head (Content), MEC India said, “MEC has been associated with Mercedes Benz in creating unique content ideas & associations beyond traditional marketing activities, to strengthen the equity of the brand. Music in India has a rich heritage and a wide appeal. Combining this special music composition with an engaging audio-visual story has created a memorable piece of content for the brand. The journey of overcoming challenges, flourishing and ultimately carrying that success home is captured in the music video. It’s the celebration of an individual’s quest for excellence.”
Watch the anthem here: