Top Story


Home >> Marketing >> Article

MCHI-CREDAI engages Alchemist as creative and strategic partners

Font Size   16
MCHI-CREDAI engages Alchemist as creative and strategic partners

Alchemist Marketing Solutions has been engaged as the Strategy and Creative partner for the 27th edition of MCHI-CREDAI’s annual real estate expo. The annual expo is looked forward to by investors and home buyers across the country, and is scheduled for October 6-9 at Mumbai’s MMRDA Ground.

MCHI-CREDAI has always been in the limelight by organizing & hosting India's largest Mega Property Exhibitions since the year 2000. Spread over the course of a calendar year the exhibitions are usually held in the months of April and October with a record turnout of over 60,000 people in 3 days with more than 120 exhibitors showcasing their prime projects.

In line with MCHI-CREDAI’s plans to expand the reach and relevance of the event, Alchemist has designed this year's expo as the Great Mumbai Property Festival.   Says Manish Porwal, Managing Director of Alchemist, "The challenge was to energise the real estate market, and create a platform with a difference for developers. We wanted to create a concept that would excite and engage consumers in Mumbai and beyond, that would deliver a truly unique offering for each person attending the expo."

MCHI-CREDAI Great Mumbai Property Festival will organise an online expo, which has kicked off on September 22, where customers can log in and register to find great home deals.

Tejas Vyas, Chairman - Exhibition Committee, MCHI-CREDAI said “The Great Mumbai Property Festival 2016 is not just one more in the realm of property expos organized by MCHI-CREDAI, but a reflection of the progress made over the past 26 editions. Alchemist has expertise in real estate marketing through their specialist unit Clay. Their consumer-focused approach is what ensures that they deliver the concept in a meaningful and highly impactful manner.  We look forward to meeting many new prospective customers, at the Great Mumbai Property Festival 2016"

Farhan Khan COO, CLAY – real estate division of Alchemist said, “We pride ourselves in contributing to strategic growth to the MCHI-CREDAI Exhibition. The challenge for us is to create an end-to end communication plan to make this branda household name in the years to come.  It’s a crucial mandate, key to the future of MCHI-CREDAI and the real estate market in the Mumbai Metropolitan Region."

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...