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McDonald's opens its 100th restaurant in India

McDonald's opens its 100th restaurant in India

Author | exchange4media News Service | Tuesday, Oct 31,2006 9:25 AM

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McDonald's opens its 100th restaurant in India

After completing 10 years in India , McDonald's has achieved another milestone by way of opening its 100th restaurant in the country. The restaurant, which opened at Moledina Road , Pune, was inaugurated on October 30 by Amit Jatia, MD and JV Partner, McDonald's India (West and South). "It's been 10 fantastic years in India and with the launch of this 100th restaurant the joy has become ten-fold. I thank all our customers who have patronised us over the years and we look forward to adding many more restaurants across India in the years to come. At every step, we will continue to focus on our USP of Quality, Service and Cleanliness," Jatia said.

McDonald's opened its doors to Indian foodies with its first restaurant in 1996. The brand communication then clearly was to change the consumer perception from 'foreign', 'American', 'not knowing what to expect', 'discomfort to new/different' to 'Indian', 'values families and culture', 'comfortable and easy'.

Celebrating 10 years of leadership in food service retailing in India, McDonald's now has a network of 100 restaurants across the country and will cater to its brand philosophy of 'Forever Young'.

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