This indeed is the fun route to marketing that McDonald's India is going in for with the launch of its 'Musical Meal' campaign, wherein the company is wooing young customers by giving away a set of specially compiled mini CDs with the large meal Combo.
Sanjeev Katyal, Head-Marketing, McDonald's North India, said, "We like to engage customers with fun - new promotions that are in tune with their changing desires and meet the current needs." On the expected footfalls, he said, "It's not an initiative taken just to increase footfalls but a way to add value and retain customers. Our endeavour to build customer loyalty lies in giving consistent QSCV standards and promotion like Music Meals that are conceptualized to create and sustain interest for the brand."
The company is planning to promote the campaign through restaurant display (posters, tray-liners and danglers) and also by releasing print ads. On the TVC front, McDonald's India plans to continue with the new campaign, Hamaare zamaane ke daam, and will be innovating it by roping in new stars.
The company had hinted at the possibility of starting operations in Kolkata. Asked on the progress, Katyal said, "We grow in cluster method, which first ensures that we have the right infrastructure, market and finance to support our expansion plans. As and when it will be viable to venture to Kolkata, we will do so."
As of now, McDonald's has 67 restaurants, which include 24 in Delhi, three in Gurgaon, four in Noida, 17 in Mumbai, three in Pune, and three in Ahmedabad. Recently, the company has also opened an outlet in Bangalore.