Top Story

e4m_logo.png

Home >> Marketing >> Article

McDonald’s partners with Delhi Fire Service to educate children on fire safety

12-November-2004
Font Size   16
Share
McDonald’s partners with Delhi Fire Service to educate children on fire safety

McDonald’s India in association with the Delhi Fire Service is geared up to launch a series of interactive workshops on ‘Fire Safety’ across various schools in Delhi and the NCR. As part of the initiative, McDonald’s brand icon Ronald McDonald, under the guidance of Delhi Fire Service, will conduct these sessions. Each child participating in this programme will get a Fire Safety Award in the form of a certificate.

Through this programme, McDonald’s India and the Delhi Fire Service will attempt to raise the awareness levels of children on aspects related to fire safety like recognition of fire alarms and understanding certain emergency signals apart from applying basic first aid. These workshops have been launched keeping in mind the current festive season and thereby addressing the need of unforeseen injuries related to the use of firecrackers in Diwali.

On association with McDonald’s, RC Sharma, Chief Fire Officer, said, “Children are most vulnerable to sufferings from fire, heat, smoke light and obnoxious products released during a fire especially the ones involving plastics and crackers. Therefore, it calls for utmost care and caution to prevent sufferings. Now, Ronald McDonald is going to educate the children on how to be careful while handling fire.”

Highlighting the initiative, Vikram Bakshi, Managing Director and Joint Venture Partner, McDonald’s North India, said, “It is very important for children to learn about issues like fire-safety in an easy and friendly manner. Ronald McDonald, McDonald’s most popular face to children, will be touring various Delhi schools conducting these workshops to educate children on various aspects of fire safety. We are very excited to have the support of the Delhi Fire Service in this project and hope that many more schools will come forward and participate in this programme.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016