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McDonald’s looks southwards, next stop Bangalore

20-August-2004
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McDonald’s looks southwards, next stop Bangalore

As part of its Rs 250-crore expansion plans over the next two years, McDonald’s is looking southwards, and Bangalore is its next stop. Confirming this to exchange4media on the sidelines of the fifth CII Marketing Summit, Vikram Bakshi, Managing Director, Connaught Plaza Restaurants, which runs the McDonald’s operations in North India, said: “We have planned to expand and Bangalore is going to be the next stop. We have a franchise there. We have expanded in Delhi and Mumbai, so we felt that there was a need to expand further.”

As of now the company has around 53 outlets spread across the Northern and Western markets. Asked why Bangalore is considered a hot spot, he said, “The Bangalore market is cosmopolitan and westernised. So we hope to click there.” Bakshi said the reason for the delay in expanding to the South was because of certain logistical issues that needed to be resolved.

On tapping the East and markets like Chennai, he said, “McDonald’s will spread everywhere. But we want to take it one step at a time. There is no point in going everywhere mindlessly.” McDonald’s broke even in the last fiscal after eight years of being present in India. The total investment in India stands at Rs 1,000 crore.

Asked if there is a difference between the burger size served abroad and in India, Bakshi denied it saying, “There is no difference in the size of burgers sold in India compared to those served in the US. We have just tried to make the taste favorable to the Indian customer.”

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