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McDonald’s hits B’lore on Oct 14, plans eastern voyage

McDonald’s hits B’lore on Oct 14, plans eastern voyage

Author | Malini Menon | Thursday, Sep 30,2004 7:06 AM

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McDonald’s hits B’lore on Oct 14, plans eastern voyage

Global fast-food major McDonald’s will open the doors of its first outlet in Bangalore on October 14, informed Vikram Bakshi, joint venture partner and managing director, McDonald’s (Northern India). He also hinted that the fast food chain was contemplating on an eastward venture.

Bakshi spoke to exchange4media on the sidelines of a felicitation ceremony organised by McDonald’s North India, in association with ORBIS International and Dr Shroff’s Charity Eye Hospital, as part of the World Children’s Week.

“We expect a tremendous response from Bangalore,” said Bakshi. He added that the company had plans to extend the chain further in Bangalore with more outlets.

Will there be a different ad campaign targeted at Bangaloreans? “No,” said Bakshi. “We believe that the Indian consumer is truly one. So we are going ahead with the same campaign nationwide.”

On plans of expanding to the East, Bakshi said, “Yes, we do have plans to move to the East too. We have to get the infrastructure and back-end operations in place before we move eastwards.”

Elaborating on McDonald’s expansion strategy, Bakshi said, “What we have followed is a traditional cluster method. We wanted to be market leaders in the North and the West. Having achieved that, we are now aiming to spread to the South and East.”

On the role of McDonald’s as a good corporate citizen, he said: “Being responsible is not only our heritage, but an integral part of our business strategy. Through this initiative with ORBIS International and Dr Shroff’s Charity Eye Hospital, we hope to make a difference to the lives of at least a fraction of the visually disadvantaged children. The ongoing support of our patrons has helped us raise funds over the last two years for the vision correction surgeries of these children. We are confident that many more will benefit from funds raised in subsequent years.”

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