Top Story

e4m_logo.png

Home >> Marketing >> Article

McDonald’s hits B’lore on Oct 14, plans eastern voyage

30-September-2004
Font Size   16
McDonald’s hits B’lore on Oct 14, plans eastern voyage

Global fast-food major McDonald’s will open the doors of its first outlet in Bangalore on October 14, informed Vikram Bakshi, joint venture partner and managing director, McDonald’s (Northern India). He also hinted that the fast food chain was contemplating on an eastward venture.

Bakshi spoke to exchange4media on the sidelines of a felicitation ceremony organised by McDonald’s North India, in association with ORBIS International and Dr Shroff’s Charity Eye Hospital, as part of the World Children’s Week.

“We expect a tremendous response from Bangalore,” said Bakshi. He added that the company had plans to extend the chain further in Bangalore with more outlets.

Will there be a different ad campaign targeted at Bangaloreans? “No,” said Bakshi. “We believe that the Indian consumer is truly one. So we are going ahead with the same campaign nationwide.”

On plans of expanding to the East, Bakshi said, “Yes, we do have plans to move to the East too. We have to get the infrastructure and back-end operations in place before we move eastwards.”

Elaborating on McDonald’s expansion strategy, Bakshi said, “What we have followed is a traditional cluster method. We wanted to be market leaders in the North and the West. Having achieved that, we are now aiming to spread to the South and East.”

On the role of McDonald’s as a good corporate citizen, he said: “Being responsible is not only our heritage, but an integral part of our business strategy. Through this initiative with ORBIS International and Dr Shroff’s Charity Eye Hospital, we hope to make a difference to the lives of at least a fraction of the visually disadvantaged children. The ongoing support of our patrons has helped us raise funds over the last two years for the vision correction surgeries of these children. We are confident that many more will benefit from funds raised in subsequent years.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.