Top Story


Home >> Marketing >> Article

McDonald’s to organise Olympic Day Run in Vadodara on June 26

Font Size   16
McDonald’s to organise Olympic Day Run in Vadodara on June 26

As a move to extend its worldwide lifestyle campaign, McDonald’s has joined hands with the Gujarat State Olympic Association to organise Olympic Day Run 2005 in Vadodara on June 26.

Being a global player of Olympic games owing to consistency in values and principles of energy balance, McDonald’s sees this as an opportunity to reinforce its lifestyle message of ‘What I eat and what I do’.

Giving his views on how he sees the event, Amit Jatia, Joint Venture Partner and Managing Director, McDonald’s (Western and Southern India), said, “This activity provides us another platform to effectively communicate and educate people on our campaign “It’s what I eat and what I do … I’m lovin’ It.” It is designed to help our consumers better understand the importance of living balanced, active lives, the importance of eating right and staying active.”

Prof. Devendra Singh Solanki – President, Gujarat State Olympic Association, said, “We are indeed glad. With this Run, we hope to give Vadodaraites a flavour of the actual Olympics. We believe that comprehensive lifestyle changes can have a significant positive impact on a person's overall health. I commend McDonald's for the work that they are doing to help encourage adults and children of Vadodara to make changes in their own lives to achieve a more balanced lifestyle.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.