As a move to extend its worldwide lifestyle campaign, McDonald’s has joined hands with the Gujarat State Olympic Association to organise Olympic Day Run 2005 in Vadodara on June 26.
Being a global player of Olympic games owing to consistency in values and principles of energy balance, McDonald’s sees this as an opportunity to reinforce its lifestyle message of ‘What I eat and what I do’.
Giving his views on how he sees the event, Amit Jatia, Joint Venture Partner and Managing Director, McDonald’s (Western and Southern India), said, “This activity provides us another platform to effectively communicate and educate people on our campaign “It’s what I eat and what I do … I’m lovin’ It.” It is designed to help our consumers better understand the importance of living balanced, active lives, the importance of eating right and staying active.”
Prof. Devendra Singh Solanki – President, Gujarat State Olympic Association, said, “We are indeed glad. With this Run, we hope to give Vadodaraites a flavour of the actual Olympics. We believe that comprehensive lifestyle changes can have a significant positive impact on a person's overall health. I commend McDonald's for the work that they are doing to help encourage adults and children of Vadodara to make changes in their own lives to achieve a more balanced lifestyle.”