McDonald’s embarks on ‘Sab Lucky’ initiative with General Motors and Nokia

McDonald’s embarks on ‘Sab Lucky’ initiative with General Motors and Nokia

Author | exchange4media News Service | Saturday, Aug 16,2008 8:23 AM

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McDonald’s embarks on ‘Sab Lucky’ initiative with General Motors and Nokia

Even as rising costs have made people cut down on their eating out, McDonald’s India in a bid to further boost its quick service restaurants has introduced a major marketing initiative, ‘Sab Lucky’, in an exclusive partnership with General Motors India and Nokia. The initiative seeks to reward McDonald’s customers and encourage repeat visits.

Starting from August 7, the campaign will run through September 5, providing an opportunity to every customer who places a dine-in or McDelivery order to win an assured gift, which includes a free meal voucher on every order, Nokia mobile phones every hour, and a Chevrolet Aveo U-VA car from General Motors, as a weekly bumper prize. McDonald’s has launched a 360-degree marketing communication strategy to reach out to consumers and promote this offer.

Vikram Bakshi, MD & JV Partner, McDonald’s India North & East, said, ‘Current eating out trends clearly put the quick service restaurants segment in an advantageous situation. With our leadership in this space, and strong brand recall for McDonald’s, we not only want to garner higher market share, but also share our success with our customers.”

He further said, “Our association with General Motors India and Nokia is in line with maintaining the strengths of quality and great value proposition that McDonald’s, Chevrolet and Nokia together enjoy in the minds of our customers.”

Ankush Arora, Vice-President, Marketing, Sales and After Sales, General Motors India, said, “We are only too happy to participate in the Sab Lucky campaign. This tie-up with McDonald’s is a perfect fit. The Chevrolet Aveo U-VA combines contemporary Italian design with passenger comfort, fuel-efficiency and low maintenance costs, embodying the best value for money in its segment.”

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