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Maxus wins media mandate for TataCLiQ.com

11-June-2016
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Maxus wins media mandate for TataCLiQ.com

Global communications consultancy, Maxus has been award the media mandate for TATA CLiQ– Tata group’s exclusive and authentic phygital ecommerce marketplace. The account was won post a multi-agency pitch and will be handled from the Mumbai office of Maxus. The mandate involves management of all media across Television, Print, Radio, Cinema etc.

TataCLiQ.com, the first-of-its-kind multi-brand phygital e-commerce marketplace that curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The brand has launched its maiden campaign #SureThing. The campaign centred on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves.

Kartik Sharma, Managing Director- Maxus South Asia said, “We are thrilled to be associated with TATA CLiQ. We manage a number of businesses from the TATA Group and are truly looking forward to being a partner in building another successful brand from the Group. TATA CLiQ is uniquely positioned to create a whole new shopping revolution amongst consumers and pioneer the Phygital (seamless merger of physical i.e In-store and digital shopping experiences) concept in India.”  

Anand Chakravarthy, Managing Partner, Maxus India said, “Right from the onset - from the pitch brief, the TATA CLiQ business was an exciting opportunity that Maxus wanted to partner. Being a part of creating a whole new shopping experience for consumers is something we truly look forward to. And partnering a TATA brand is always a privilege.”

 Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com . With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe that Maxus will be a true partner in understanding the brand and bringing it alive across vehicles and with their vast spread of services from analytics to creative content development.”

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