Maxus Asia-Pacific has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading, who moves to Australia as GroupM Deputy Trading Director.
Munro has an excellent track record in Maxus over last three years and has been working with Cook and earlier with Simon Porter, overseeing the investment and negotiations for key accounts including Loreal, Huawei, Jetstar, Unicharm and working closely with countries to drive trading practice to deliver client KPI’s at a local level.
Munro has 15 years of experience across both Australia and APAC, based out of Hong Kong for the last five years. Her career has focussed on trading and tactical planning across all key industry segments. She has also gained strong experience in planning, team leadership,and multiple facets of the digital landscape giving her a unique versatility in the role. Munro is passionate about the development of talent within the industry, working with the Media Federation in Australia to launch the NGen program in 2008, which fosters the next generation of media experts in that market. Currently, she is actively involved in the training community across GroupM, and is working on initiatives to support the achievement of women in the industry.
In Munro’s new role, she will be working closely with Nick Binns, Chief Investment Officer, GroupM APAC, and will lead the trading and investment product for clients across the APAC market, supported by Scotty Ho (Associate Trading Director), bringing the best-in-class capability of GroupM trading to the Maxus client base.
“Anita joined the regional trading team over five years ago and immediately took to the then position naturally, injecting immense passion, dedication, and energy into the role and local trading teams. Anita’s style includes being consistentin getting the job done, whilst delivering unprecedented media value and new thinking to advertisers, and at the same time being a pleasure to work with. I very much will continue to enjoy working with Anita in this new role, and I know she will succeed and deliver winning results for Maxus and their clients,” says Binns.
Maxus APAC CEO Ajit Varghese says, “Anita has been a great asset to the Maxus regional team already since few years and giving her the opportunity to lead the practice for entire APAC is a natural and well-deserved promotion. She is a great leader of people and teams, who goes beyond just looking at buying as a silo and integrates the knowledge of planning, buying, data, content, and digital and that gives her the extra edge to lead client conversations and KPI. I’m sure she will be taking it a notch higher for the clients in the new role and help Maxus grow the business further.”