Top Story

e4m_logo.png

Home >> Marketing >> Article

Max, MTNL and BPL battle it out in Mumbai

06-September-2002
Font Size   16
Share
Max, MTNL and BPL battle it out in Mumbai

The battle for the Mumbai cellular service provider market is gaining more range. For starters, Mahanagar Telephone Nigam Ltd’s (MTNL) Dolphin will soon take a jolly ride in suburban Mumbai trains while MaxTouch Telecom is already painting Mumbai Orange—from hoarding, print ads to kiosks. In addition, Orange is also offering a host of privileges to woo new customers. Clearly, a colour-no-bar battle is on between leading cellular companies in Mumbai.

On MTNL’s game plan to promote its cellular brand ‘Dolphin’, says MTNL general manager (GSM-II) AR Saxena: “We are making efforts to improve the visibility of our cellular brand through outdoor media advertising plans by October this year. Also, we are in the process of signing up with a new franchisee to beef up our dealership network.”

MTNL is planning to increase the number of its dealerships in a bid to reach out to a wider audience. As part of its outdoor media advertising strategy, MTNL plans to paint bus shelters, buses and suburban trains in Mumbai with Dolphin’s brand proposition.

BPL Mobile, on the other hand, is planning to offer various value-added services to its subscribers

As part of its marketing strategy, Hutchison Maxtouch Telecom is in the process of rolling out a print campaign to popularise its ‘Orange’ brand across the nation. It will continue its focus on mass media advertising plans and their ‘Orange Privileges programmes’.

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions