Continuing with the commitment to help people lead healthier and more successful lives, Max Bupa Health Insurance has announced the launch of third edition of its flagship event, Max Bupa Walk for Health. The first of its kind health initiative that has been successfully mobilising thousands of Indians to incorporate more walking into their daily routine, will be held in Delhi and Mumbai this year on November 9. Initiated in 2012, the previous two editions received an enthusiastic response from over 40,000 participants across India.
Over the last two years, the initiative has garnered support from a number of celebrities, politicians, health and fitness enthusiasts, social activists and sports personalities like Sania Mirza, Sonam Kapoor, Anupam Kher, Neha Dhupia, Anurag Kashyap, Kunal Kapoor, Shobha De, Dino Morea and Smriti Irani. Also a host of leading brands like Fitness First, Cafe Coffee Day and Yakult among others have been associated with the annual initiative.
The last edition of Max Bupa Walk for Health saw wide participation by families. 54% of participants in Delhi and 47% of their Mumbai counterparts chose to walk with a partner or in a group, reflecting the underlying preference of people to walk with their loved ones. The trend was common across different age groups. Seeing the initiative’s growing popularity among families, the focus of Max Bupa Walk for Health 2014 will be to sustain and increase participation from families with the objective of encouraging them to walk together for their overall wellbeing.
Talking about the third edition of Max Bupa Walk for Health, Manasije Mishra, CEO, Max Bupa said, “As a committed health partner to our customers and their families, our purpose is to help them live healthier and more successful lives. Through Max Bupa Walk for Health, we aim to drive greater awareness about the innumerable health benefits of walking among the general public. According to our research, walking is emerging as a preferred family exercise in India, with over 50% of people choosing to walk with their family, for better health and well-being or just to bond and connect with their loved ones. However, due to long work hours and daily commute, 60% of the people in metros are not able to walk often. Our aim is to remind families about the multiple health benefits of walking and encourage them to take out time to do what they enjoy - walk regularly with their loved ones.”
“This year our ambition is to mobilise 15,000 people to Walk for Health with their families. As we want to drive walking as a habit among the younger generation, we also aim to encourage 5,000 children to participate in the initiative and adopt walking in the long term,” added Mishra.
Max Bupa Walk for Health 2014 will hold a plethora of entertainment and fitness activities for the participants. The event will also see popular cartoon characters, large communities, schools, colleges and corporates participating in large groups. Like last year, there will be two categories for participants –five kilometre walk for adults and avid walkers’ and two-kilometre walk for senior citizens and children.