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MasterCard teams up with HDFC Bank to offer innovation in debit cards

MasterCard teams up with HDFC Bank to offer innovation in debit cards

Author | exchange4media News Service | Saturday, Nov 27,2004 8:32 AM

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MasterCard teams up with HDFC Bank to offer innovation in debit cards

In an effort to provide its cardholders with innovative payment solutions, global payments solutions major MasterCard International and HDFC Bank have recently introduced the HDFC MasterCard debit card.

The launch of the new signature-based online debit card is in addition to the PIN-based Maestro debit card, currently being offered in India. With this launch, MasterCard will offer an extensive suite of debit products to its cardholders, in addition to the bank’s strategy to offer a wider portfolio of payment options, thereby catering to a larger customer base.

This new innovation can be used for all electronic transactions at merchant establishments as well as ATMs, ensuring high levels of security for the cardholder as well as the merchant.

Nitin Gupta, VP and GM, South Asia, MasterCard International, said, “This new card will not only offer our member banks a wider and more comprehensive product portfolio to choose from but will also facilitate a wider acceptance for its cardholders.”

“This effort is in line with keeping up with our endeavour to be a one-stop-financial supermarket for our customers, offering them a wide range of choices of products and services. It is a pleasure to ally with MasterCard in fulfilling this objective”, says Neeraj Swaroop, Country Head, Retail Banking, HDFC Bank.

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