Maruti Suzuki unveils entry level sedan Swift DZire

Maruti Suzuki unveils entry level sedan Swift DZire

Author | exchange4media News Service | Thursday, Mar 27,2008 8:26 AM

Maruti Suzuki unveils entry level sedan Swift DZire

Maruti Suzuki India has expanded its portfolio of sedans with the launch of the Swift DZire on March 26. Like the earlier Maruti Suzuki models, Swift and SX4, DZire too is set to redefine the market and stir excitement in the entry-level sedan segment.

The Swift Dzire has been priced aggressively as an introductory offer. The ex-showroom Delhi price of the petrol variant is DZire Lxi, Rs 4.49 lakh; Vxi for Rs 4.97 lakh and Zxi for Rs 5.90 lakh. The diesel variant Ldi comes for Rs 5.39 lakh; Vdi for Rs 5.85 lakh and Zdi for Rs 6.70 lakh.

S Nakanishi, Managing Director, Maruti Suzuki, said, “The DZire is the seventh model launched by Maruti Suzuki in the last three years. It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyles, many of them want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price.”

The DZire, which comes both in diesel and petrol engines, has been specially designed for the Indian market and would not be available in the international market at present. The company wants to change its image of a mini car manufacturer. “The strategy has been successful in India and we would continue to launch new cars at this pace,” Nakanishi added.

For the 11 Maruti Suzuki engineers who worked on the design of the DZire, the challenge was to integrate the boot into the overall personality of the Swift, while imparting the elegance of a sedan. In providing a high style quotient, the engineers have integrated the boot with just 30 kg added to the car’s weight. The suspension and engine have been tuned for the sedan. Owing to this, the DZire has the highest power-to-weight ratio in its category. This ensures best performance and superior fuel efficiency.

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