Top Story

e4m_logo.png

Home >> Marketing >> Article

Maruti Suzuki unveils entry level sedan Swift DZire

27-March-2008
Font Size   16
Maruti Suzuki unveils entry level sedan Swift DZire

Maruti Suzuki India has expanded its portfolio of sedans with the launch of the Swift DZire on March 26. Like the earlier Maruti Suzuki models, Swift and SX4, DZire too is set to redefine the market and stir excitement in the entry-level sedan segment.

The Swift Dzire has been priced aggressively as an introductory offer. The ex-showroom Delhi price of the petrol variant is DZire Lxi, Rs 4.49 lakh; Vxi for Rs 4.97 lakh and Zxi for Rs 5.90 lakh. The diesel variant Ldi comes for Rs 5.39 lakh; Vdi for Rs 5.85 lakh and Zdi for Rs 6.70 lakh.

S Nakanishi, Managing Director, Maruti Suzuki, said, “The DZire is the seventh model launched by Maruti Suzuki in the last three years. It has a special place in our product strategy. Millions of Indians own compact cars. With growing incomes and better lifestyles, many of them want to upgrade to a sedan. But today, they are not able to find an entry level sedan that offers style, features and performance. The DZire offers all this, and at an attractive price.”

The DZire, which comes both in diesel and petrol engines, has been specially designed for the Indian market and would not be available in the international market at present. The company wants to change its image of a mini car manufacturer. “The strategy has been successful in India and we would continue to launch new cars at this pace,” Nakanishi added.

For the 11 Maruti Suzuki engineers who worked on the design of the DZire, the challenge was to integrate the boot into the overall personality of the Swift, while imparting the elegance of a sedan. In providing a high style quotient, the engineers have integrated the boot with just 30 kg added to the car’s weight. The suspension and engine have been tuned for the sedan. Owing to this, the DZire has the highest power-to-weight ratio in its category. This ensures best performance and superior fuel efficiency.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...