Maruti Suzuki has rolled out its millionth Alto car in just seven years and five months of its launch. According to an internal Maruti report, Alto has been India’s largest selling car, every month, for the past 37 months.
Alto has several records against its name. It is the first car brand to sell over two lakh units in the domestic market in a single financial year in 2006-07. Alto recorded its highest ever monthly sales of 22,784 units in November 2007, which is the highest ever-domestic sales achieved by any car in India in a month. Some of the finest advertising campaigns like ‘Lets Go – Alto’ and ‘Boondon Mein’ have helped Alto become a bestseller. Alto’s ‘Boondon Mein’ TVC bagged Silvers at the prestigious Effie Awards for two consecutive years – 2006 and 2007.
In its launch year, 2000, Alto was acclaimed as ‘Car of the Year’ and ‘Most Exciting New Car of the Year’ by India’s automobile magazines. In 2003, Alto became the first Indian car to undergo a ‘24-hour endurance test’ and set 13 national records for speed and performance at the event conducted independently by a leading automobile magazine. Alto was rated first in initial quality in its segment in JD Power IQS (Initial Quality Study) for two years – 2004 and 2005.
Besides its success in India, over 152,000 Altos made at Maruti Suzuki are plying internationally. While Netherlands has the highest numbers (over 22,000 units), the Alto has recently made big inroads in Algeria and Chile, already selling over 7,000 units in each of these countries in this fiscal.