Faced with a dip in sales of its flagship model, Maruti 800, Maruti Udyog is trying aggressively to push the brand in towns and cities, targetting new consumer segments.
Maruti Udyog is running a pilot scheme ‘Bike to Car’ in Hyderabad and Ahmedabad wherein it is accepting old motorcycles and exchanging them for a new Maruti 800.
Maruti Udyog managing director Jagdish Khattar said: "The response to such schemes is tremendous as can be seen from the fact that 50 per cent of the people who responded are not income-tax payers. We have received 1,600 calls in the last 10 days since the scheme was launched."
"We are talking to our finance partners-- HDFC, Maruti Countrywide and ICICI to find out a solution to the problem as banks do not lend to non-IT payers," he said, adding, "If it is sorted out, the numbers will go up."
Maruti 800 sales fell by nearly 42 per cent in July to 9,554 units, while the company’s B (A2) segment sales jumped 67 per cent to 22,833 units, led by Alto sales.
The company is also working out a new package with State Bank of India for Maruti 800 to target teachers which will be floated soon. "We are trying to target towns where cost of living is low, and customers whose disposable income is more," he stated.