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Maruti continues to be India’s most trusted car company, globally it’s Toyota: TNS study

20-December-2006
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Maruti continues to be India’s most trusted car company, globally it’s Toyota: TNS study

Toyota has been ranked as the most trusted car company by consumers, according to the findings of TNS Automotive, one of the world’s largest automotive research companies. According to the study, Toyota’s strong global image is due to its high ratings for manufacturing safe products, promoting road safety, and using innovation and technology to sustain the environment.

The most trusted rankings are based on a global corporate social responsibility study conducted by TNS to understand the general public’s perceptions of the automotive industry in regards to corporate ethics, social responsibility, environmental policies, and philanthropic activities.

Over 18,000 consumers from 18 countries took part in the study, who were asked to rate corporations from the passenger car, commercial vehicle, tyre, and oil sectors. The study ranks safety and environment as the two most important issues facing the automotive industry today and corporations that rate highly on these parameters are perceived to be most trustworthy.

Some of the other findings of the study indicate Michelin and Goodyear as the most trusted tyre companies with Michelin leading in Europe and Goodyear leading in Asia and the Americas. Shell ranks highest for most trusted oil company globally, with strong scores in Asia and the Americas.

As far as the Indian market is concerned, Maruti Udyog is considered to be the most trusted in passenger cars, Bharat Petroleum in oils, Hero Honda in motorcycles, Tata Motors in commercial vehicles, and MRF in tyres.

According to the study, consumers in India rate automotive companies highly for their contribution to the social and economic development of their countries, especially for generating new jobs and improving the quality of life.

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