Mars International India has appointed Raghav Rekhi to lead the marketing operations for its chocolate business in India as Marketing Director with effect from August 2013.
In his new role, Rekhi will develop and implement marketing strategies for the brand to achieve company’s growth and promotional objectives. He will also further work towards establishing the Mars brand as a global and local market leader.
Rekhi comes to Mars International India after 14 years of experience with Mars, Inc., where he has held a number of marketing and sales management roles in various parts of the world during his tenure with the company globally.
“I’m confident that his experience in sales and marketing will help in driving our chocolate business forward in the country,” said MV Natarajan, General Manager, Chocolate business, Mars International India.
In his most recent role, Rekhi served as a Marketing Director for Mars META (Middle East, Turkey, and Africa region). He returns to India after having spent more than 20 years across the globe.