Top Story


Home >> Marketing >> Article

Marketing VPs of BPL, Electrolux quit

Font Size   16
Marketing VPs of BPL, Electrolux quit

The New Year seems to have heralded a bout of top-end executives putting in their papers and shifting base. The latest to join this growing list are the VP Sales and Marketing of consumer durables giants BPL and Electrolux. While Sharad Mathur will be quitting his role as VP Marketing, BPL by end January, today is Rajesh Puri’s last day as VP Sales and Marketing, Electrolux. Both have confirmed the move.

Mathur, who took over his position at BPL last April, quoted the need for a change in pace as his reason for shifting. He will be joining Airtel Delhi as its Head of Sales and Marketing. “BPL is a big brand with big plans to get back. The restructuring has been going on for a while, and there is a fair amount of work needed to be done though BPL is very close to concluding it. I have decided to move because of the change in pace, the excitement and challenge that the telecom sector offers,” he states. BG Raj Gopalan, who was earlier with the home appliance division at BPL, will take over the reins.

Confirming that today is his last day with Electrolux, Puri says he quit due to “personal reasons.” When asked about his plans, he says, “I don’t have a plan as of now. The move happened suddenly and one has to sit and figure it out.” Puri took over his responsibilities at Electrolux last August.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business