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Marketing VPs of BPL, Electrolux quit

17-January-2004
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Marketing VPs of BPL, Electrolux quit

The New Year seems to have heralded a bout of top-end executives putting in their papers and shifting base. The latest to join this growing list are the VP Sales and Marketing of consumer durables giants BPL and Electrolux. While Sharad Mathur will be quitting his role as VP Marketing, BPL by end January, today is Rajesh Puri’s last day as VP Sales and Marketing, Electrolux. Both have confirmed the move.

Mathur, who took over his position at BPL last April, quoted the need for a change in pace as his reason for shifting. He will be joining Airtel Delhi as its Head of Sales and Marketing. “BPL is a big brand with big plans to get back. The restructuring has been going on for a while, and there is a fair amount of work needed to be done though BPL is very close to concluding it. I have decided to move because of the change in pace, the excitement and challenge that the telecom sector offers,” he states. BG Raj Gopalan, who was earlier with the home appliance division at BPL, will take over the reins.

Confirming that today is his last day with Electrolux, Puri says he quit due to “personal reasons.” When asked about his plans, he says, “I don’t have a plan as of now. The move happened suddenly and one has to sit and figure it out.” Puri took over his responsibilities at Electrolux last August.

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