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Marketing visionary Sharon Drew Morgen announces starting of its India operations

Marketing visionary Sharon Drew Morgen announces starting of its India operations

Author | exchange4media Mumbai Bureau | Wednesday, Nov 23,2005 8:28 AM

Marketing visionary Sharon Drew Morgen announces starting of its India operations

Sharon Drew Morgen, a marketing and sales training visionary in the US, has announced the setting up of its operations in South East Asia with offices in India and the Middle East for starters. Sharon Drew Morgen, through her firm Morgen Facilitations Inc USA, has set up Sharon Drew Morgen India and has appointed leading professional and management consultant Vivek Singh as the Country Head and Managing Director.

During her current visit to India, Morgen, MD, Morgen Facilitations Inc, said, “I am honoured to be entering the Indian market. There is much innovative work going on here, and is a hub for many new opportunities for other countries to get their needs met professionally. I seek to bring my method to India as a way to help businesses achieve the high level of professionalism and performance - necessary given that India is fast becoming a central hub for business ventures worldwide. Given my intent to bring an ethically based model into the world through sales, I can't think of a more appropriate venue than companies throughout India.”

Commenting on the India operations, Vivek Singh, MD & Country Head, Sharon Drew Morgen India, said, “Sharon Drew is one of the leading visionaries of the century and surely her expertise and training modules will be path breaking for Indian companies. We are aggressively looking at the Indian market and the initial response among the corporates has been very encouraging. The Morgen Buying Facilitation Method which will be the first training module available in India should help us in capturing quite a market share and mindshare of our customers.” In India, the company will initially introduce the Buying Facilitation Method and also create local capabilities and transfer expertise to Indian training companies. All content will be localised and fine-tuned to suit local needs and provide on-going support to licensees. Also, the company will bring the elements of ethics, integrity and “serving the customer” – the core of Gandhian values for enterprises- to the fore and their relevance to achieve sustainable success with customers.

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