exchange4media Group will hold the 2014 edition of its flagship event, exchange4media Conclave on 30th September, based on the theme, ‘Marketing: The Future is Technology’.
Today’s complex, data-driven world of marketing throws up multiple challenges to marketers. Only a handful of brands have been able to stay relevant with the changing times and have commanded brand loyalty.
To address the growing challenges of new age marketing, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever will speak about ‘Marketing in the new world’, in a session chaired by Sam Balsara, Chairman and MD, Madison World.
Vikram Sakhuja, Global CEO, Maxus will talk about ‘Only digital matters! Or doesn’t it?’ along with Anil Jayaraj, CMO, Pidilite Industries , Karthi Marshan, Head, Marketing, Kotak Mahindra Group, and Sagnik Ghosh, VP & Head, Marketing, Axis Bank. Watch marketing heavy weights take on a Global ad guru. This session will deliberate upon the upside and the downside of going digital in today’s world. Sakhuja will make the case for going digital, while Marshan, Jayaraj and Ghosh will counter him with compelling arguments on the flipside and explore while it is great and fashionable to say that brands need to spend more monies on digital, in India what is the ground reality? Is it really the traditional media like television that is ruling the roost, and how effective has digital really been in terms of ROI and impact.
Other speakers who will participate at the Conclave are international leaders Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, Dominic Proctor, President, GroupM Global, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, and Vishnu Mohan, CEO, APAC Havas Media.
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