Gaurav Verma, a marketing and research professional with almost two decades of experience in Indian and European markets, announced the launch of his new Marketing and Research Consulting firm, MangoBus.
MangoBus intends to provide customised research solutions, to its clients. Speaking on the launch, Verma said, “As an agency, our vision is to go beyond the traditional research agencies that typically work like outside consultants and often look down upon SMEs due to their limited budgets. While the core of MangoBus will be Market Research, for the smaller players, MangoBus will offer an entire gamut of Marketing services including strategy, branding and research, thereby reducing their internal overheads. Moreover, the senior team members will always stay involved in all the aspects of services offered by the firm rather than being present in the initial and final meeting as happens most of the times with older agencies/ firms.”
MangoBus will work as a boutique firm and operate with a ‘network partner’ business model, where network partners will bring in specialist knowledge relevant to specific project/ client requirements. Verma explained that such a model will allow them to remain nimble in the ever-changing business environment while providing sharp, insightful business, marketing and research solution to their clients.
MangoBus will also offerings for Development/ CSR sector apart from the ones for commercial marketing organisations. These offerings will include services like design, research, capacity building and final evaluation of various CSR/ development sector programs focused on marginalised populations. Additionally, MangoBus will also leverage digital platform to provide new age solutions to its clients.