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Marketers to share winning Mantras at Pitch CMO Summit

Marketers to share winning Mantras at Pitch CMO Summit

Author | Pragati Ratti | Thursday, Oct 28,2010 9:05 AM

Marketers to share winning Mantras at Pitch CMO Summit

Pitch, the advertising and marketing monthly of the exchange4media Group, is all set to organise the Pitch CMO Summit on 29th October, 2010, i.e. tomorrow. The CMO Summit marks the seventh anniversary celebrations of Pitch-The Face of Marketing, and it will witness the participation of some of the top winners of Pitch India’s Top 50 Marketers Awards share their winning mantras.

The event will have winning mantras by Shashank Srivastava, CGM , Marketing, Maruti Suzuki; Ajay Kakar, CMO, Aditya Birla Group, Financial Services; Rameet Arora, Senior Director, Marketing, McDonald’s India (West and South); Pratik Seal, Head, Marketing, Micromax India; Anand Singh, Director, Marketing, Coca Cola India, and other biggies from the marketing space. Ajay Kaul, CEO, Domino’s Pizza India, would be the keynote speaker at the event.

“The world of marketing thinking and practice is undergoing deep-rooted changes. When information is available on-the-go and everyone is connected, ‘brand authenticity’ and relevance is at a high premium. While there are tens of thousands of brands wooing the India consumer, he ‘believes’ in just a handful,” said Amit Agnihotri, Editor, Pitch and Co-founder, exchange4media Group. He added, “Those are the top-rate brands and their marketers, who will share their brand strategies at the Pitch CMO summit.”

As top marketers share the insights of brand management and marketing at the CMO Summit, the evening will witness Pitch India’s Top 50 marketers awards where pitch will honor the top 50 brands across categories like Resurgent Marketers, Rechargers, Social Marketers, Globetrotters, Bottom of Pyramid, Value for Money, Marketing Innovations, Impactful Launches, Ageless Brands and Buzz in Brands.

The last 12 months have seen a lot of action in the marketing world. At the brand level, there have been successful launches like Micromax. Many brands like Tata Swach have tried to create new markets, while brands like Videocon have undergone a makeover. At the macro level, ‘participation’ is the big idea that many brands have embraced. This makes Pitch India’s Top 50 Marketers. These marketers have been identified using a rigorous three-tier judging process,” Agnihotri added.

As Pitch gears up for an action packed day, we invite you to witness the success stories of the top brands of India. 

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