Top Story


Home >> Marketing >> Article

Market for CTV to grow 20 million by 2005

Font Size   16
Market for CTV to grow 20 million by 2005

Manufacturers of colour TVs in the country predict that the market for colour TVs will grow from the present 5.3 million sets per annum to almost 20 million in the next three years.

According to the industry sources, the 55 million black and white television users are expected to start converting to colour TVs within two years, when the price differential between a black and white TV and a 14-inch or 20-inch colour TV will become negligible.

The new transmission technology and high-quality entertainment software are likely to lure more consumers to colour TVs. Add to this, the advent of digital transmission and DTH broadcasting.

According to industry analysts, China sells 30 million CTV units per annum. In three years the Indian colour TV industry will be able to sell 20 million units per annum. It is expected that 5 million black and white TVs sold will completely convert to colour TVs by 2004. Seven million old-technology colour TV owners will also convert.

The optimism contradicts the findings of a study by Francis Kanoi Marketing Research, commissioned by the Consumer Electronics and TV Manufacturers Association (Cetma) last year. The research firm said by 2005, colour TV volumes would be close to 10 million units.

The association is optimistic about the current year because there are signs of a pick-up in the economy. Consumer spending is likely to increase with growing disposable income.

With the football and cricket World Cups coming up, sales of colour TVs are expected to boom. Prices, which fell 15-20 per cent last year, would decline another 10 per cent, according to industry sources.

Source: Business Standard


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...