Top Story

e4m_logo.png

Home >> Marketing >> Article

Manish Aggarwal joins ZDCL as Chief Marketing Officer

25-May-2017
Font Size   16
Manish Aggarwal joins ZDCL as Chief Marketing Officer

Zee Digital Convergence Limited (ZDCL) India has appointed Manish Aggarwal as its Chief Marketing Officer. In this new role, Aggarwal will be leading the social media and digital marketing strategy across the Essel Group including media and non-media business.

Digital marketing professionals from across ZDCL’s digital businesses will have an additional reporting line to him apart from the business heads. Aggarwal will also be responsible for the digital marketing strategy of Z5’s South Asian business across international markets. 

Aggarwal brings 14 years of post MBA marketing experience across e-commerce, advertising and consumer packaged goods industry. His last assignment was as Vice President, Marketing Communication at LeEco, India since April 2016. Previously, he has worked as Vice President, Marketing at Myntra for one-and-a-half years. He has also worked as General Manager - Marketing, Coca Cola, India for three years and as Partner, Client Leader at Mindshare, India for about seven years. He started his professional career at Procter and Gamble, Singapore where he worked for one-and-a-half years.

Aggarwal is a post graduate from the Asian Institute of Management, Manila and is a commerce graduate from St. Xavier’s College, Kolkata.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business