After 22 years of successfully partnering clients in building famous brands like Bingo!, Vodafone, State Bank of India and Reliance Telecom across advertising agencies like Ogilvy and Grey (where she was the National Creative Director for the India operations), Malvika Mehra has now donned the entrepreneurial hat with her new venture – Tomorrow Creative Lab.
Malvika Mehra always felt the need and saw the opportunity to stretch the canvas for a brand’s creative expression beyond ‘pure play advertising’. And while remaining firmly rooted to the ‘big brand idea’ (and ideals), bring serious design craft and technology to the forefront of brand building.
And thus was born, Tomorrow Creative Lab. Incorporated in June 2016, Tomorrow is a global collaborative creative hub based out of Mumbai. And they are in the business of crafting brands for tomorrow, deploying the 3 most relevant creative tools of today – Design, Technology, Ideas.
With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today. If you ask her, that’s the only way to future-proof a brand. And make the most of tomorrow.
Malvika and Friends of Tomorrow have worked on/are currently working on the
Old Delhi Haveli project (Vivaana Hospitality), Desi Deli and Mojarto - an NDTV venture,