Top Story


Home >> Marketing >> Article

Malvika Mehra launches Tomorrow Creative Lab

Font Size   16
Malvika Mehra launches Tomorrow Creative Lab

After 22 years of successfully partnering clients in building famous brands like Bingo!, Vodafone, State Bank of India and Reliance Telecom across advertising agencies like Ogilvy and Grey (where she was the National Creative Director for the India operations), Malvika Mehra has now donned the entrepreneurial hat with her new venture – Tomorrow Creative Lab.

Malvika Mehra always felt the need and saw the opportunity to stretch the canvas for a brand’s creative expression beyond ‘pure play advertising’. And while remaining firmly rooted to the ‘big brand idea’ (and ideals), bring serious design craft and technology to the forefront of brand building.

And thus was born, Tomorrow Creative Lab. Incorporated in June 2016, Tomorrow is a global collaborative creative hub based out of Mumbai. And they are in the business of crafting brands for tomorrow, deploying the 3 most relevant creative tools of today – Design, Technology, Ideas.

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today. If you ask her, that’s the only way to future-proof a brand. And make the most of tomorrow.

Malvika and Friends of Tomorrow have worked on/are currently working on the

Old Delhi Haveli project (Vivaana Hospitality), Desi Deli and Mojarto - an NDTV venture,


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow