Malayala Manorama launches integrated marketing solution unit ‘Junction K’

Malayala Manorama launches integrated marketing solution unit ‘Junction K’

Author | Judy Franko | Monday, Aug 18,2008 8:26 AM

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Malayala Manorama launches integrated marketing solution unit ‘Junction K’

Keeping pace with the changing market dynamics, Malayala Manorama Group is launching an integrated media solutions platform christened ‘Junction K’ (Kerala) on August 18. Through Junction K, Kerala’s largest media house intends to provide integrated marketing solution to clients who want to set up base in the state, leveraging the Group’s over 50 media brands across several media platforms.

Commenting on the initiative, Varghese Chandy, Senior General Manager, Malayala Manorama, said, “Junction K will give advertisers a single entry point to Kerala, encompassing all media – be it print, TV, outdoor, radio, online, PR, market intelligence or events – offering them greater reach and better focus.”

All verticals heads of the publishing major would be part of the Junction K team, besides a dedicated team based in Kottayam, which would take care of the execution part of the new unit.

“As media is getting fragmented in Kerala, through Junction K we will be working towards adding value to the clients with our media exposure. Our marketing research team will provide marketing intelligence, while the events division would help the clients in organising events, thus providing 360-degree marketing solution to the clients,” Chandy added.

Malayala Manorama Group has over 44 publications. The Group has also diversified into the television sector with Manorama News channel and FM radio with Radio Mango.

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