Top Story

e4m_logo.png

Home >> Marketing >> Article

Majestic Research wins UNIDO contract for survey of auto ancillary firms

06-April-2017
Font Size   16
Share
Majestic Research wins UNIDO contract for survey of auto ancillary firms

Majestic Research Services and Solutions has won a United Nations Industrial Development Organization contract to conduct a survey covering 200 auto ancillary firms across the country.

In addition to automotive component manufacturers, the study will also approach nearly 25 automobile companies across different vehicle manufacturing categories to understand their views in terms of firm level of innovation.

Expressing pleasure over winning the mandate, Chandramouli Guin, Client Servicing Director, Majestic Research Services and Solutions Ltd said, “We hope to complete the survey in three months, and be a part of the process to strengthen the Indian SMEs engaged in the automotive component manufacturing business, help them graduate to international standards and be a part of the global automotive supply chain.”

UNIDO, jointly with the Automotive Component Manufacturing Association of India (ACMA), intends to bridge the technological need gap of the Indian automotive industry and make it globally competitive, both in terms of internal and external practices.

Speaking about the association with UNIDO, Raj Sharma, Chairman, MRSS India said, “This mandate further strengthens our foray into the B2G market research space, which we foresee as a key growth driver of our revenues growing forward. This project will provide us with a good platform for further study opportunities in the domains that include SME, automotive, specialized agencies, and associations.”

The survey by MRSS India will include a study of auto component firms focusing on their innovative capacity and capabilities, and provide them with necessary inputs for designing evidence based interventions. It will also establish the baseline for evaluation of the impacts of future interventions in this segment.

In addition to the above, the study would understand the innovation process in the automotive component supplier segment and help them decide on the option to innovate or otherwise, obstacles and barrier to innovations that are currently being faced by low end suppliers.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited