Top Story

e4m_logo.png

Home >> Marketing >> Article

Majestic Research Services bags MP Tourism mandate to conduct customer satisfaction survey

16-December-2016
Font Size   16
Majestic Research Services bags MP Tourism mandate to conduct customer satisfaction survey

Madhya Pradesh State Tourism Development Corporation has mandated BSE-SME listed Majestic Research Services and Solution to conduct customer satisfaction survey at all its locations across all seasons.

As per the prescribed norms by MP Tourism, Majestic Research Services will conduct the survey using CATI (computer assisted telephonic interviewing) technique, Mystery Shopping and field visit and personal interview while MP Tourism will provide data for CATI.

During the survey, Majestic Research enumerators will interview more than 10,000 guests spread across 69 properties owned by MPTDC, as per the survey mandate.

Chairman- MRSS, said, “In the last couple of years, in conjunction with FICCI, we have launched several reports viz. UPTM 2016, GITB 2016 and MICE 2016 establishing ourselves in the ‘Tourism’ space. The MP Tourism study is a step forward in that direction and should trigger a number of similar projects in the coming few quarters.”

As per the tender norms by MP Tourism, the study would evaluate the satisfaction levels of guests at the units with their demographic profile owned by it or directly under its governance within a four-month time frame.

Madhya Pradesh has three formats including 9 premium units, 19 resorts and 41 standard units across the state. The nine premium units are located at seven locations, 19 resorts at 16 locations and 41 standard units at 30 locations.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business