Top Story


Home >> Marketing >> Article

Majestic MRSS wins research contract for Delhi International Airport

Font Size   16
Majestic MRSS wins research contract for Delhi International Airport

Delhi International Airport (P) Limited (DIAL) which manages GMR’s Indira Gandhi International Airport (IGIA), has awarded a three year contract to market research firm Majestic MRSS.

“We are delighted to partner with DIAL in their insight initiative. We are privileged to be awarded this prestigious project,” stated Raj Sharma, Chairman, Majestic MRSS.

The study entails Majestic Research to assist DIAL in monitoring of two key deliverables as per their agreement with Airport Authority of India (AAI) namely - Airport Service Quality and Operation, Maintenance and Development Agreement.

Through these two activities, GMR is able to monitor, manage and maintain the various service related aspects pertaining to Delhi airport’s facilities and infrastructure and its upkeep in line with its agreement with AAI.

As part of Airport Service Quality, passenger feedback is taken across both domestic and international flyers on their experience within the Delhi airport on various aspects right from the time they enter the airport premise to the time of boarding the flight as also from the point of de-boarding to making use of departure facilities and exiting the airport.

These findings help GMR act upon areas pertaining to facilities and amenities. A range of parameters like parking facility, security check-in, baggage handling, boarding experience, immigration as also amenities like retail outlets, cleanliness of toilets, elevators & lifts, flight information system, as also cargo, lounge areas etc are monitored and audited as per pre-decided schedule.

Study findings are collated and act as an input to the international body Airports Council International (ACI), which generates global ranking of 300 airports. As per 2014 results, Delhi Airport ranks No. 1 globally across the airports handling 24-40 million passengers per annum (MPPA).

Commenting on the development Dinesh Bhrushundhi, Chief Quality Officer, DIAL said, “Majestic Research team with its vast experience in market research has fast tracked the ramp of required team for the study and taken up the challenge head-on. We look forward to a long term relations with the team and making use of the insights provided by them to further improve upon the benchmark set by us last year when we became number one across global airports handling 25-40 million passengers per year.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.