Magic Square Entertainment has clinched the marketing deal for Celebrity Cricket League (CCL) team Chennai Rhinos. The deal is pegged at around Rs 5 crore.
Commenting on the tie-up, Uday Sinh Wala, CEO, Chennai Rhinos said, “We felt that Magic Square Entertainment was the best and most professional set-up to partner with us and to build the Chennai Rhinos franchise on a long-term basis.”
On the marketing plans for the team, Vijay Vishwanath, Director & CEO, Magic Square Entertainment said, “We have the rights to exploit all forms of branding options. Our expertise is in handling marketing and sales for various events and shows. Our team has drawn up extensive plans of exposure for the client on all the segments – viz. stadia, merchandising, and all kinds of BTL activities.”
“I am sure this will be a great opportunity for advertisers to showcase their brands. CCL is one of the most valuable entertainment properties, with film stars adding a lot of fizz, entertainment value and brand recall,” Vishwanath added.
The Celebrity Cricket League is a non-professional men’s cricket league in India, contested by eight teams consisting of film actors from eight major regional film industries of Indian cinema. The League commenced in 2011. Chennai Rhinos has won the CCL tournament twice.