Madura Garments, which owns some of the largest men's wear brands in India like Van Heusen, Peter England and Louise Phillipe, has now introduced a new range, 'Cool Pants', as part of the Van Heusen line, just ahead of summer.
An outcome of cutting-edge technology from Outlast Inc., USA, this patented 'Smart Fabric Technology' was originally designed for NASA astronauts to bear extreme climatic changes. The exclusive right to use the technology in India has been given to Van Heusen.
Raj Pillai, MD, Outlast Technology (India operations), said, "While foraying into the Indian market which promises to be the next textile hub, we clearly felt that Madura Garments is one of the most prestigious apparel brands, and we are proud to associate ourselves with them."
Vikram Rao, Group President, Madura Garments, said, "We invest a significant amount in rolling out innovative quality work wear and when R&D, technology and design come together, total value is created."
Van Heusen has many credits. The brand has created special collars and cuffs, stain-free shirts, wrinkle-free shirts, Oxyrich shirts, etc. Cool Pants is the latest addition to the line of 'intelligent clothing'.
Said Hemchandra Javeri, President, Madura Garments, "Van Heusen promises to be the biggest brand soon and at Madura Garments our commitment is to technology and quality retailing. We strive to provide customers a high quality retail experience."