Madison World has just announced that it has taken a controlling stake in Bangalore based Consultancy and PR agency, Integrated brand-comm Pvt Ltd.
brand-comm, founded by Ramanujam Sridhar, is an 18-year-old communications consulting company with six offices across India. brand-comm has clients from across sectors such as education, FMCG, technology and healthcare, to name just a few and has over 40 PR consultants.
Madison World operates in the Public Relations space through Madison PR, headed by Paresh Chaudhry and has a 80 member strong team across offices in Mumbai, Delhi, Bangalore, Hyderabad, Pune and Chennai and works with a blue chip client list including Procter & Gamble, ITC, GSK (vaccines division), Kellogg’s, Wella, J W Marriott, Abbott Healthcare, Tata Power, Café Coffee Day, Crompton, amongst several other marquee brands.
Speaking on the development, Sridhar said, "Sam Balsara is a legend in the communications industry in India and it is a privilege to be a partner of Madison World. We see significant benefit to our clients and employees from this partnership."
Sam Balsara added, "Brand-comm is a well-respected communications company in the South and Ramanujam Sridhar is a recognised name in the field. We believe both parties will gain significantly from the synergies of this partnership."
Said Lara Balsara Vajifdar, “We are always open to partnerships to grow and strengthen the reach of our various units in PR, Creative, Digital, Mobile and Retail, besides Media and Outdoor. We hope to close many more new relationships in the near future.”